What is Toyota's marketing strategy?

Successful Cars of Toyota?

10 Answers

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  • 1 decade ago
    Favorite Answer

    Run off reputation, thev've lost the quality while being in big demand. GM is parteners with the Toyota and Nissan/Renault groups etc. and uses Honda engines. You cant go wrong with GM, and the new ones have highly outscored Japanes rivals

  • Anonymous
    1 decade ago

    Focus on the NASCAR crowd now that the Camry will be racing in NASCAR in four short months. Market how Toyotas are made in America and support the American economy and patriotism.

    How ironic that the US nuked Japan 61 years ago only for a Japanese company to run a car in NASCAR in 4 short months?

  • 1 decade ago

    I would say their strategy is build the best car they can for the money and make it trouble free. They want you to start out with an inexpensive model and have great luck with it and then buy a more expensive model. Once you buy a Toyota you will buy another. My family is on their 4th one and all of them have been great cars. Just perform the proper maintenance on them, oil changes ,etc. and they run forever!

  • Jay
    Lv 5
    1 decade ago

    Scion - Youth market (16-30) College degree, median income $30,000-$50,000 per year.

    Toyota - Blue Collar Brand (25 and up), college degree, median income $40,000 and up

    Lexus - Toyota's luxury devision (35 and up), college degree, midian income $65,000 and up.

    Toyota's triple blow strategy. They hope to lure you in as a teenager with Scion, then steadily move you up the ladder with Toyota, finally should you become wealthy enough retire with a Lexus in your golden years.

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  • 1 decade ago

    To make the trouble free cars

    With low price

    Widely available spare parts

    To gain most of the market share of Japanese brand cars in the world

  • 1 decade ago

    To produce cheap nasty cars that last long and sell as much as possible.

  • Anonymous
    1 decade ago

    To sell high quality, low maintenance, reliable and fuel efficient vehicle. I guess that sums it up best.

    Source(s): my mom after all she works for Toyota. Great company can't say anything bad about them
  • 1 decade ago

    take over gm. Camry,corolloa,highlander,prius,sequoia,sienna, thsoe are top selllers..in chi.

  • Mike C
    Lv 4
    1 decade ago

    to tote their reliablity, great gas mileage and build quality.

  • Anonymous
    1 decade ago

    to sell more cars than anyone else :)

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