I own a shop, and I'm president of a corporation. As I see it, Toyota seems to be doing everything right. A quality product, a reliable product, and someone at Toyota has been listening to the people who buy them, as they offer many things the big three doesn't. Combine this with a solid marketing strategy, and you have all the components for major success. Oh... you wanted to evaluated the marketing strategy. I would give them a A- in this sector. How to improve on something that is working, is like saying you need to fix something that isn't broke. Since advertising is tax deductible, then pouring more into this area is about the only way to improve. I think back to what the little dog did for Taco Bell, and I would get a lovable pup to do a classroom type advertisement that would turn the world to talk about the Toyota add. I know... talk is cheap, but it also makes people remember the ad. Outside this, they seem to be right on target with doing everything right. How one improves on success is always the big question in any business. This is why the successful marketing firms make the big bucks, and all the rest are just marketing firms. Success breeds success, and forgetting what got them there, is sometimes the single most fatal mistake made in the marketing world.
Glad to help out, Good Luck!!!
Certified Master Mechanic, Shop Owner, 40 yrs. experience.
· 1 decade ago