Evaluate Toyota's marketing strategy. How might it improve its strategy?
use the marketing strategy of prius.....
- Anonymous1 decade agoFavorite Answer
Toyota is selling the Prius as fast as they can make them. Most dealers have customers on waiting lists several weeks (or months!) long. Some dealers are marking-up the Prius several thousand dollars over sticker price.
What makes you think that Toyota needs to improve their marketing strategy?
What needs improvement is their manufacturing strategy...IMHO.
- 1 decade ago
Toyota's marketing strategy is pretty sound for the Prius, as it seems to be selling well. Instead of their external marketing, I would focus on their internal marketing on how to reduce cost without compromising quality.
In Japan, they use a system of Keiretsu - this is a phenomenal system that the Western cultures have never been able to get right (basically, its working together!). Take a look: http://en.wikipedia.org/wiki/Keiretsu