Maya is a Hindu concept.MAYA is a fundamental concept in Hindu philosophy. Its meaning has changed over time, and there are different views of it in different schools of philosophy. To some it has come to mean the very subtle force that creates the grand illusion that the phenomenal world is real. For the Nondualists, maya is that grand force that presents Being as the finite phenomenal world. Maya may in reality be identical with Brahman.
It is like a darkness or ignorance.
Nisargadatta maharaj said,
"The ‘Maya’ is so powerful that it gets you completely wrapped up in it. ‘Maya’ means ‘I am’, ‘I love to be’, It has no identity except love. That knowledge of ‘I am’ is the greatest foe and the greatest friend. Although it might be your greatest enemy, if you propitiate it properly, it will turn around and lead you to the highest state."
"Maya becomes beautiful ... with own real self",
"This universe is maya",
"Maya is used incorrectly to denote illusion or delusion."
Adishankara has made lot of research on MAYA and wrote many beutiful scriptures.
I remember one good strey long back about Adishankaracharya. In brief it was like this,
Once he was asked, "If you are saying whole universe is maya, then why you ran away that day when a angry elephant chased you to kill you?" Adishankara simply said, "Brother, that also was a MAYA."
Any way it is a vast subject and lot of literature is available on it.
Thanks for a very good question.
Jai Shree Ram !!!!!