make their cars more exciting, i mean toyota's are for people who aren't looking for a fun car.
Toyota is not profitable in American anymore. Heck it is losing ground. Plus, the president of Toyota even said the cars are just boring. Along with leftlane news, motortrend, car and driver, and many other big car reviewers.
what they need is a sporty car, something to compete in the American market with what americans have always liked. A fast luxury sports car (i.e the CTS-V, corvette, Genesis Coupe, Audi TT quattros, mercedes benz amg class cars, BMW M series)
They also need to completely refresh the scion line up. The new Xb is being slaughtered by the reviewers and the kia soul. The tc needs a face lift.
Lastly they need a decent car to compete better with cars like the ford fusion, and the nissan altima. A hybrid suv would also be nice