A publisher has asked me for Rs. 110000 (around $ 2700), for sharing the cost of first 1000 books. Reasonable?

They are are saying it is 50% of the cost of production and marketing etc. It's my first book (Fiction- Romantic Thriller). Here is the site of publishers: http://www.leadstartcorp.com/Leadstart-Publishing.html I've no idea. I've no money either, it's my dad's, so I don't want to... show more They are are saying it is 50% of the cost of production and marketing etc.
It's my first book (Fiction- Romantic Thriller). Here is the site of publishers:

http://www.leadstartcorp.com/Leadstart-Publishing.html

I've no idea. I've no money either, it's my dad's, so I don't want to waste it.
Is the specified amount reasonable? I've been rejected by most of other publishers. What should I do? Any one experienced with an advice?
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