How to get rid of my shyness once and for all?

I have no reason to be shy. I'm good looking, very smart, financially secure, and well educated. I also force myself to maintain good body language and etiquette. So people don't realise I'm shy until they get to know me well. But in my mind, I'm painfully shy and it hurts. I can't hold a... show more I have no reason to be shy. I'm good looking, very smart, financially secure, and well educated. I also force myself to maintain good body language and etiquette. So people don't realise I'm shy until they get to know me well. But in my mind, I'm painfully shy and it hurts. I can't hold a one-on-one conversation with anyone who intimidates me even if they're warm and initiate the conversation themselves. Because of this, I haven't had a lot of working relationships and my friends don't trust me. I've read so many books on how to develop a more outgoing personality but all of them help only superficially. My mindset remains the same.
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