Level 1) "It's chicken not red meat. That's OK. All chickens are happy and free, unlike sheep"
Level 2) "It's processed junk food, I can't tell what it's made from so it's OK, it's not like I had to kill and gut something. Guts are icky."
Level 3) "I'll eat the eggs from happy free range chickens, and drink milk from cows. Nobody needs to kill cows, they don't do it in India."
Level 4) No meat, no milk, no fish, no eggs, no honey, plastic shoes and clothing.
Level 5) "What do you mean read the ingredients? There's no meat in the french fries is there?"
Level 6) "You're telling me fish guts are used in beer? Why doesn't it say so on the can?"
Level 7) "I'm a raw food vegan. I'm glueing up posters about factory farming all over the city....of course I live in a city, doesn't everyone? What's wrong with living in a city? No, of course I haven't fact checked, PETA are a reliable source of information....wait, what's this glue made from?"
Level 8) "Nelson Mandela ate cheese. The bastard! Wait a minute....the Dalai Lama?!!! really?!!!"
Level 9) "I only drink my own urine. Dizziness, amenorrhea and sudden death are all healthy signs of detox. I want to kill and eat some vivisectionists (raw)".
Level 10) Breatharian
Not sure where I am on this scale. I eat limbs which I amputate from living animals. I also keep some guinea pigs and rabbits at home, because I've noticed lots of cosmetics, shampoos and stuff nowadays haven't been tested on animals. You can't be too careful!