How to build AWESOME backlinks?

How to build awesome backlinks?

I'm running a website that customizes lanyards online. (https://4inlanyards.com )

In the early stage I spend a lot of money in google ads but it doesn't work well.

Now I'm trying to build quality backlinks for 4inlanyards and scale The Skyscraper Technique, but how can I grow my channel.

How to do video marketing if my business is difficult to make relative videos?

Do you have any suggestions?

Thanks in advance!

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