kevin asked in Business & FinanceInsurance · 2 months ago

Why Most insurance companies them design are same color?

I don’t know whether any one found most insurance companies with a common— Their theme color are Blue and White.(Such as BlueCross BlueShield, United Healthcare, Progressive, Geico, Prudential, WellCare, MetLife, Centene). 

Only few Such as, State Farm uses Red and White. Emblem Health uses Purple and Yellow, Liberty Mutual uses yellow and white/black.

Local only government Medicaid and Medicare companies such as Fidelis Care, MetroPlus, Health First uses Green and White.

Do anyone know why? 

2 Answers

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  • 2 months ago

    All logos and color schemes for things like this are tested...meaning they ask people which colors are most trustworthy or whatever.  

    They all use marketing firms for things like this.  There are other colors too...

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    • Casey Y
      Lv 7
      1 month agoReport

      Its not even just the color itself, but the hue/shade.  They test different shades of the same "color"... the amount of market research out there (often owned and guarded by the people who collected the data) is immense.

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  • 2 months ago

    Same reason ALL companies use common colors...they're common.

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